2 OUT OF 3 INFLUENCERS IN INDIA HAVE 60% FAKE FOLLOWERS: RECENT STUDY REPORT. WHAT IS YOUR OPINION ON THIS? DO YOU THINK META INDIA SHOULD SCRUTINISE THOSE PROFILES STRICTLY?

A recent analysis by influencer marketing platform Klug Klug revealed a concerning trend in India’s social media landscape. Out of the 8 million profiles audited, only 2.48 million exhibited credible and high-quality followers. This finding underscores the challenges faced by brands and marketers in identifying genuine influencers for collaboration. With the rise of influencer marketing as a key promotional strategy, ensuring authenticity and transparency in social media partnerships has become paramount. Klug Klug’s analysis serves as a wake-up call for the industry to prioritize quality over quantity when engaging with influencers for marketing campaigns.#MYBhubaneswar™️- Share and Stay Updated.