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The IPL 2024 season has kicked off with a bang, setting new viewership records in its first 10 matches, according to the official broadcaster.
With 35 crore viewers tuning in, this edition surpasses all previous seasons, even those held during the COVID-19 pandemic.
BARC data released by Disney Star reveals a staggering overall watch-time of 8,028 crore minutes, marking a 20% increase from last year.
Sanjog Gupta, Head of Disney Star (Sports), expressed delight, emphasizing the fan-centric initiatives driving enthusiasm for the tournament.
Disney Star is broadcasting IPL matches across 14 feeds in 10 languages, including a special feed in Indian Sign Language for accessibility.
The season’s opener between Chennai Super Kings and Royal Challengers Bengaluru drew 16.8 crore viewers, with a record watch-time of 1,276 crore minutes on the first day alon
